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Mass Media

▪ Agenda Setting Theory
▪ Priming
▪ Framing
▪ Cultivation Theory
▪ Dependency Theory
▪ Hypodermic Needle Theory
▪ Knowledge Gap
▪ Media Richness Theory
▪ Medium Theory
▪ Spiral of Silence
▪ Two Step Flow Theory
▪ Uses and Gratifications Approach
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