Public Relations/ Advertising, Marketing and Consumer Behavior

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Home Alphabetic list of theories Theory clusters Levels of theories Sitemap Search Print version	Interpersonal Communication and Relations \| Organizational Communication \| Mass Media \| Communication and Information Technology \| Communication Processes \| Health Communication \| Language Theories and Linguistics \| Media, Culture and Society \| Public Relations, Advertising, Marketing and Consumer Behavior Public Relations/ Advertising, Marketing and Consumer Behavior ▪ Agenda-Setting Theory ▪ Attraction-Selection-Attrition Framework ▪ Attribution Theory ▪ Cognitive Dissonance theory ▪ Elaboration Likelihood Model ▪ Expectancy Value Theory ▪ Priming ▪ Semiotic Theories ▪ Theory of Planned Behavior/ Reasoned Action ▪ Uncertainty Reduction Theory

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